‘Didn’t I just see that?’ – the frequency illusion bias, and what investors need to learn

A friend tells you he only drinks coffee made in a French press.  Then, you see someone order a French press at your favorite coffee shop.  Next, you’re at Target and you see a display with ornate French Press gadgets for sale.  And you conclude: “This French press thing is everywhere!  … Continue reading ‘Didn’t I just see that?’ – the frequency illusion bias, and what investors need to learn