Know Your Nuggets: Endowed Progress

Want your employees or consumers to finish something? Give them a decent head start.

It sounds too simple to be true, but it is. People are more likely to complete a task if they are given a jump start at the beginning. This behavioral phenomenon is called “endowed progress.”

We all have natural urges to finish tasks – to reach the top of a mountain climb, to complete a crossword puzzle, to finish painting the bathroom – and those urges become even stronger when the end is in sight. So it makes sense that moving the finish line closer makes people more likely to reach it.

Keep reading at https://peoplescience.maritz.com/Articles/2018/know-your-nuggets-endowed-progress