Know Your Nuggets: Endowed Progress

Want your employees or consumers to finish something? Give them a decent head start.

It sounds too simple to be true, but it is. People are more likely to complete a task if they are given a jump start at the beginning. This behavioral phenomenon is called “endowed progress.”

We all have natural urges to finish tasks – to reach the top of a mountain climb, to complete a crossword puzzle, to finish painting the bathroom – and those urges become even stronger when the end is in sight. So it makes sense that moving the finish line closer makes people more likely to reach it.

Keep reading at https://peoplescience.maritz.com/Articles/2018/know-your-nuggets-endowed-progress

About Bob Sullivan 1289 Articles
BOB SULLIVAN is a veteran journalist and the author of four books, including the 2008 New York Times Best-Seller, Gotcha Capitalism, and the 2010 New York Times Best Seller, Stop Getting Ripped Off! His latest, The Plateau Effect, was published in 2013, and as a paperback, called Getting Unstuck in 2014. He has won the Society of Professional Journalists prestigious Public Service award, a Peabody award, and The Consumer Federation of America Betty Furness award, and been given Consumer Action’s Consumer Excellence Award.

Be the first to comment

Leave a Reply

Your email address will not be published.


*


This site uses Akismet to reduce spam. Learn how your comment data is processed.