Know Your Nuggets: Endowed Progress

Want your employees or consumers to finish something? Give them a decent head start.

It sounds too simple to be true, but it is. People are more likely to complete a task if they are given a jump start at the beginning. This behavioral phenomenon is called “endowed progress.”

We all have natural urges to finish tasks – to reach the top of a mountain climb, to complete a crossword puzzle, to finish painting the bathroom – and those urges become even stronger when the end is in sight. So it makes sense that moving the finish line closer makes people more likely to reach it.

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About Bob Sullivan 1638 Articles
BOB SULLIVAN is a veteran journalist and the author of four books, including the 2008 New York Times Best-Seller, Gotcha Capitalism, and the 2010 New York Times Best Seller, Stop Getting Ripped Off! His latest, The Plateau Effect, was published in 2013, and as a paperback, called Getting Unstuck in 2014. He has won the Society of Professional Journalists prestigious Public Service award, a Peabody award, and The Consumer Federation of America Betty Furness award, and been given Consumer Action’s Consumer Excellence Award.

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