Want your employees or consumers to finish something? Give them a decent head start.
It sounds too simple to be true, but it is. People are more likely to complete a task if they are given a jump start at the beginning. This behavioral phenomenon is called “endowed progress.”
We all have natural urges to finish tasks – to reach the top of a mountain climb, to complete a crossword puzzle, to finish painting the bathroom – and those urges become even stronger when the end is in sight. So it makes sense that moving the finish line closer makes people more likely to reach it.