I recently published a story about scarcity, and its powerful impact as a marketing tool. Order today! Only 3 remaining!  Today’s I’m sharing a piece I wrote for PeopleScience.com that describes the underlying principle/mental shortcut that empowers scarcity — loss aversion. Losses loom larger than gains. The pain of losing … Continue reading Loss aversion: Why we hate losing more than we like winning, and why that’s a trap