Sunk cost: Don’t ‘throw good money after bad’

Some people just don’t know when to cut their losses.  OK, basically no one does. Sunk cost is not only a powerful concept, it’s a bad habit written into all our subconscious minds.  I don’t think you can escape its powerful grip, but you can learn to live with it a … Continue reading Sunk cost: Don’t ‘throw good money after bad’