Why ‘getting attached’ costs you real money — the Endowment Effect

Emotional attachment can be costly. In fact, social scientists have actually measured how costly!  People become too attached to stocks, to real estate, to automobiles, and of course, to ideas.  We endow things we have with added value because of these attachments, and that makes us poor players in a … Continue reading Why ‘getting attached’ costs you real money — the Endowment Effect