Know Your Nuggets: Endowed Progress

October 2, 2018 Bob Sullivan 1

Want your employees or consumers to finish something? Give them a decent head start. It sounds too simple to be true, but it is. People are more likely to complete a task if they are given a jump start at the beginning. This behavioral phenomenon is called “endowed progress.” We all [Keep reading]

Nerd Nuggets: What is the IKEA Effect?

July 23, 2018 Bob Sullivan 0

When you put your own blood, sweat, and tears into something, you value it more.  You probably know that, but you probably don’t know this tendency has a name — the IKEA Effect — and it has many applications in the workplace and on America’s store shelves. I’ve mentioned this [Keep reading]

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