
WhatsApp is a product, not a trick, and that’s why it’s worth $19 billion. Will this deal change advertising forever?
If you aren’t paying for the product, you are the product. WhatsApp just managed to score $19 billion by making a product that users actually want to pay for, rather than tricking them into being a product others paid for. Maybe….just maybe…this signals a shift in the way technology companies [Keep reading]