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Home2018August

Month: August 2018

Dog tales: Lucky and Rusty

Road Trip 2018: I’ll head back to Boise soon. Everyone else is doing it

August 3, 2018 Bob Sullivan 2

The hottest place to move in America is….Boise?  Folks who live there seem to think so, and plenty of Americans agree with them. Idaho’s population climbed  2.2 % last year, the fastest-growing state in the nation. Employment is growing at the fastest clip in the nation, too. So it shouldn’t [Keep reading]

Cognitive bias

Why ‘give and you shall receive’ is good business

August 2, 2018 Bob Sullivan 1

“Free” is a very powerful word. Just look at the lines on National Ice Cream day and you know that’s true. Companies use the word “free” all the time to get your attention. If you’ve the Red Tape Chronicles for a while, you know this is often a bad thing [Keep reading]

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About me

BOB SULLIVAN is a veteran journalist and the author of four books, including the 2008 New York Times Best-Seller, Gotcha Capitalism, and the 2010 New York Times Best Seller, Stop Getting Ripped Off! His latest, The Plateau Effect, was published in 2013, and as a paperback, called Getting Unstuck in 2014. He has won the Society of Professional Journalists prestigious Public Service award, a Peabody award, and The Consumer Federation of America Betty Furness award, and been given Consumer Action’s Consumer Excellence Award.

Bob Sullivan