But best as I can discern, there’s no way to do that on that Starbucks account page.
Starbucks did not answer questions posed about this specific issue.
It is easy for consumers to stop receiving promotional emails. In typical fashion, they simply click on an opt-out link included in Starbucks emails.
When I asked Starbucks about how consumers could remove their information, the firm sent me an email statement to me that echoed its policy:
The firm did not reply to follow up questions.
It is not unusual for Wi-Fi providers to collect MAC addresses, typically used for network management. It’s also not unusual for coffee shops, airports, and other locations that offer free Wi-Fi to require users to share their email address. After all, many consumers clearly feel receipt of occasional marketing emails in exchange for free Wi-Fi is a fair deal. Starbucks’ timing for the change is probably unlucky, as it comes at a time when Facebook’s privacy headaches are dominating headlines. In an earlier story, I quoted several users complaining about the change.
Starbucks’ Wi-Fi requirements are noteworthy because of the size of the company. Some 75 million people visit Starbucks stores each year, but only 15 million are signed up for its rewards program. Earlier this year, executives said they were making the Wi-Fi change in part so they could do a better job marketing to the remaining 60 million. That’s a lot of data.
That policy also makes clear that users are now allowed to change or “spoof” their MAC address in order to evade potential tracking by Starbucks — a suggestion made by some users in response to the Wi-Fi change.
“We will assign you a temporary IP address each time you access This WiFi. You may not program any other IP or MAC address into your device that accesses This WiFi,” the Google policy says.
“Upon request we will provide you with information about whether we hold any of your personal information. You may access, correct, or remove your personal information by visiting www.Starbucks.com/Account. As required by law for taxes and other record keeping purposes, we are unable to completely delete an account,” it says.
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