Milk, bread, and eggs, delivered to your … gas station?

peapodBuying bananas, milk and chicken online has little in common with adding shoes, a cellphone or books to an electronic shopping cart. Books can sit on the stoop for a few hours, cellphones don’t melt, and in all but extreme circumstances, no one waits at home for two hours hoping the delivery van pulls up with a box of shoes.

The differences add up to dismal online sales for grocers, who have so far been left behind by the e-commerce revolution. But reluctant shoppers may finally be coaxed to point, click and scroll their way through their grocery lists as big-name stores have figured out an innovative technique, called “click and collect,” to meet them halfway—literally.

This story about a brand-new way to shop for groceries called Click and Collect, being test marketed in Boston, Washington, and Chicago, appeared on both CNBC.com and on the NBCNews.com home page this week.  

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About Bob Sullivan 1638 Articles
BOB SULLIVAN is a veteran journalist and the author of four books, including the 2008 New York Times Best-Seller, Gotcha Capitalism, and the 2010 New York Times Best Seller, Stop Getting Ripped Off! His latest, The Plateau Effect, was published in 2013, and as a paperback, called Getting Unstuck in 2014. He has won the Society of Professional Journalists prestigious Public Service award, a Peabody award, and The Consumer Federation of America Betty Furness award, and been given Consumer Action’s Consumer Excellence Award.

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