So, Bob podcast: Should I go all-in with Google or Apple, or spread my tech toys around?


Any time a company wants you to go all-in on its ecosystem, watch out. Bundling can seem like a cost-saver — getting your phone, TV, and Internet from one service, for example. But there’s always a cost.  Often, that cost means tolerating inferior products, as many cable bundlers know. It also means giving in to inertia. And if blind loyalty ultimately means helping a single large company corner a market, the savings disappear as prices inevitably rise.

AS you can tell, I’m a big fan of spreading your consumer dollars around. Monopolies suck. They kill creativity and wreck free markets.

This week’s So, Bob question was fun for me because it takes on this issue from a slightly different angle.  Should I go all-in on one tech platform — use Apple for my phone, my laptop, my web browser, etc — or should I spread it around? From a privacy and security standpoint, which is better?

You can probably predict my answer. Spread things around, I say. But I spent last week with an old friend who heads a household of seven (!), and he offered a different perspective.  He’s a geek, super smart, and doesn’t mind tinkering with tech. Still, when it comes to his family, he went all-in on Apple products.  His reason? Simple: “I don’t want to be tech support all the time.”

I fully concede life is easier when you can look up a restaurant on your computer, get directions for it on your smartphone, then have those directions pop up automatically on your car’s GPS screen.  But I’m also worried that any attack on any device in this chain could cripple all those gadgets.

So, I say, spread it around. But listen to this epsiode and decide for yourself. Hi play below, or listen on Stitcher or on iTunes.

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About Bob Sullivan 1612 Articles
BOB SULLIVAN is a veteran journalist and the author of four books, including the 2008 New York Times Best-Seller, Gotcha Capitalism, and the 2010 New York Times Best Seller, Stop Getting Ripped Off! His latest, The Plateau Effect, was published in 2013, and as a paperback, called Getting Unstuck in 2014. He has won the Society of Professional Journalists prestigious Public Service award, a Peabody award, and The Consumer Federation of America Betty Furness award, and been given Consumer Action’s Consumer Excellence Award.

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