What is The Plateau Effect, and how will you Get Unstuck?

getting unstuck
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After the Great Recession, there is the Great Stuckness.

Sure, the unemployment rate seems under control, it’s been a while since a major bank or brokerage went belly up, the Dow is soaring, and even the housing market is showing signs of life. But you probably don’t feel like things are getting better.

Why? Maybe you are among  the one-third of Americans who live in a place where the median income means rents are unaffordable. Maybe you’re a young couple with a small child living in a one-bedroom apartment in New York City, or San Francisco. Where is your next move? Good luck affording a house in the city. Maybe you have a job with a passable salary, but you know you will never get a promotion because the boss is never leaving — who leaves a paying job these days? That probably makes you one of the 55 percent of Americans who are unsatisfied at work. Or maybe you have a job offer in another city, but you simply can’t take it because you are one of the 10 million American homeowners with a mortgage that’s under water, and you could never sell your home.

In other words, you are stuck. Treading water, perhaps, but not going anywhere. Working harder and harder and getting less for the effort.

That’s okay, it’s only natural, we argue in our new book, Getting Unstuck: Breaking Free of The Plateau Effect. In fact, getting stuck is a force of nature as real as gravity, an in the companion online course, the 30-Day Challenge to Get Unstuck in Your Career. And the good news is that you can overcome these plateaus.

When we set out to write about The Plateau Effect several years ago, The Great Recession was the farthest thing from our mind. Though our book is full or tips and tricks that help people break out of bad financial habits, thanks to Bob’s role as consumer advocate for NBC NewsThe Plateau Effect is much bigger than money, or economics.

Plateaus occur naturally, when we learn to play piano, when we try to lose weight or gain muscle, when we fall in love, heck, even when we fall to the ground (physicists call that ‘terminal velocity’). In everything we do, there is success followed by stuckness. Beginners luck, followed by sophomore slump.

Why is this? There are scores of reasons, but here’s one: Our bodies are biologically wired to become numb to things. The overwhelming smell of garlic, or of a boy’s locker room, disappears with magical quickness if stand still for a few moments thanks to a process called acclimation. As both predators and preys, it’s best that our noses notice changes in the environment, so we are wired to quickly ignore that which is constant. And so, like our sense of smell, we grow numb to everything around us — our spouse, our customers, our Spanish teacher.

All these responses trace the shape of the front half of a bell-curve, a shape we saw hundreds of times in high school math. When you feel most stuck in life, you should take comfort in this graph, because it tells you that you aren’t doing anything wrong.

The advice you usually receive at this crucial moment is: “Just try harder. Just Do More.” But those who understand The Plateau Effect know this is often the worst advice you can give or take. In fact, to twist a popular phrase, often the best advice simply, “Just DON’T Do it.”

In Getting Unstuck, we feature eight varieties of mistakes people make when they feel stuck, and the antidote for each. They are: The Greedy Algorithm, Immunity, Flow Issues, Distraction, Data Idolatry, Timing, Failing Slowly, Perfectionism. In honor of the paperback release, beginning today and for  the next eight days, I will explain each one of these causes, and offer some hints about how break free. If you want to delve deeper, you can buy the book, or sign up for the companion email course. We will start tomorrow with the Greedy Algorithm.

The law of The Plateau Effect works like this: In every success, the seeds of failure are sown. Everything works, until it doesn’t work. Every training method, even political idea, every passion eventually runs its course. We are terrible at changing course, however. How many times have you heard a flailing colleague insist, “But this worked before!”

Being stuck is a dreadful feeling, as is being part of something else that is stuck: a company that is neither growing, nor shrinking, but instead slowly dying; our political system, with its violent lurches back and forth that collectively produce nothing but sound and fury; our country, no longer the world’s great power — just look at our subway systems or bridges — but not ready to give up the title, either.

Mastering The Plateau Effect will bring you hope in all these realms. You don’t have to be stuck by your entrenched boss, or in a loveless marriage, or 10 pounds heavier than you want to be. You simply have to learn the secrets Getting Unstuck has waiting for you.

About Bob Sullivan 1211 Articles
BOB SULLIVAN is a veteran journalist and the author of four books, including the 2008 New York Times Best-Seller, Gotcha Capitalism, and the 2010 New York Times Best Seller, Stop Getting Ripped Off! His latest, The Plateau Effect, was published in 2013, and as a paperback, called Getting Unstuck in 2014. He has won the Society of Professional Journalists prestigious Public Service award, a Peabody award, and The Consumer Federation of America Betty Furness award, and been given Consumer Action’s Consumer Excellence Award.