The cognitive bias collection

My collection of cognitive bias essays written for


Know Your Nuggets: Choice Overload

Know Your Nuggets: The Identifiable Victim Effect

The Dunning-Kruger effect: It’s not what you think

Know Your Nuggets: Operational Transparency

Know Your Nuggets: Social Proof

Nerd Nuggets: What is the IKEA Effect?

Why ‘give and you shall receive’ is good business

Where I did leave that? Oyea, on Google

Get things done with concrete planning

‘All’s well that ends well’ is good business

Know Your Nuggets: Endowed Progress

‘Didn’t I just see that?’ – the frequency illusion bias, and what investors need to learn

You’re not wrong, you just have a small sample size problem

Blown your New Year’s resolution? Don’t give up. Just move the finish line closer


Why the default option is so enticing, and how it’s used against you


The hottest business idea you’ve never heard of — ‘nudge units’

January goals fizzled? Try ‘temptation bundling’





Inside the “Cult of Busy” — a special report for

Finally, data proves that worker financial anxiety is bad for employers, too

Tell the truth. You just like (or hate) Trump, don’t you? That’s life … a bunch of likes


About Bob Sullivan 1428 Articles
BOB SULLIVAN is a veteran journalist and the author of four books, including the 2008 New York Times Best-Seller, Gotcha Capitalism, and the 2010 New York Times Best Seller, Stop Getting Ripped Off! His latest, The Plateau Effect, was published in 2013, and as a paperback, called Getting Unstuck in 2014. He has won the Society of Professional Journalists prestigious Public Service award, a Peabody award, and The Consumer Federation of America Betty Furness award, and been given Consumer Action’s Consumer Excellence Award.

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